Author Archive: Michael Barkley

Growing Trends In SEO Operations For 2018


Smart online marketers always take proactive steps in optimizing their websites in accordance with the changing trends. More often, such trends occur in the Search Engine Optimization (SEO) process. This complex process is smartly handled by the SEO experts like SEO Glasgow services by which more traffic is generated to the websites of the clients. According to the website, any outdated strategies cannot only attract penalties but also can pull down the listings in the search engine pages. This article suggests few SEO trends which are sure to optimize your website in a better way in the years to come.

Creating valuable backlinks is one of the important factors for making your website rank high in the SERPS. Remember, search engines like Google always look for the trusted websites which are quality oriented rather than quantity focused. Good backlinks are developed only with quality contents. Hence, it is better to have a single trusted website for backlinks than having many backlinks from the directories. One should be cautious in getting the backlinks from the irrelevant websites. More often your competitors play a trick against you by creating poor links to your website through linking scam websites in order to pull down your websites from the present ranking. Reputed SEO companies know how to isolate such poor links and prevent your website being dropped from the rankings.

Creating brand awareness for your business should be one of the top priorities while focusing on SEO trends for 2018. Though the social media websites are not responsible for improving your website ranking, they offer ample opportunity in getting the right traffic to your website. Hence, it is high time to share more videos and images on the social media websites which will create brand awareness for your products or services.

As the usage of mobile phones is skyrocketing in the recent times, it is time for you to make your website mobile-friendly by doing the mobile optimization techniques. Recent findings have proved that mobile searches on Google’s SERPs have been doubled than the searches from the desktop devices. Hence, mobile optimization has become a priority item for the future years. As per the SEO experts making use of voice search could be another hallmark of the top SEO trends in the future. Interaction by talking to the clients or prospects can set a new trend as it can work faster than texting answers to the questions raised by the prospects. More importantly, it brings the relationship closer than the other methods.

With a clear focus on the above-referred SEO trends and working out the appropriate strategies, your website can be fully optimized to receive the targeted and potential prospects. We live in a world of mobile phones which are widely used for various e-commerce purposes. The culture of using mobile phone-wallet has just begun and will gain great momentum in 2018. If you are an online marketer and still your website is not compatible with the mobile devices, it is time to start now. You should have a mobile-friendly website which can be seen on all portable devices like mobile phones, tablets, etc.

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Link Building and Its Importance To Your Business

Link Building

Appointing an SEO for your business development is one of the wisest choices. They can able to take your business to the next level by successfully implementing some good SEO strategies. One of the famous SEO strategies is doing the link building method to promote your business. Link building is continuous to be an important aspect of SEO marketing techniques for many years now. It is a good time now to appoint an SEO especially for doing the link building strategies to develop your business if not done already otherwise you may end up in missing some good business opportunities. First, you have to understand what high end link building method is, in order to do that you can check on the importance of link building at

Link Building Explained
Link building is a technique that obtains web pages in order to link between them for the purpose of gaining hyperlinks from some other sites. Internet users can able to navigate from one page to other on the internet. Also, it will enable you to use different pages on your site. Link building can be done with different methods. If you learn one of the link building techniques fully and then you are ready to lead in the market

Link Creation Methods
Links are the most important factors of the link building and hence it is good to know how the links are getting created. There are basically four parts of a link tag. All these four parts have to work together for the purpose of creating the full unit. Each and every part has a unique function within the link.

Business Benefits
The main purpose of the link building strategy is to increase your SEO ranking and it has many other benefits as well. Link building will lead you to reach out to some other business and it depends upon the information regards to promotions and other business related activities.
Some good link building technique will lead to more visitors to your site. It will then boost your website traffic. More traffic many leads to good conversion rate. A good conversion rate will boost your sales volume and also will take your business to the next level. If your site is listed under the most visited site and then it will figure in Google ranking list as well. It will definitely attract users to select your product and services. Other than potential business lead, a good link building strategy can able to promote your business brand.

Page Linking
Make sure that your links are really worth building, you have some good valuable information to the link. You have to open your website’s front page and then build some links that are being connected to some relevant company information and other unique resources. You have to develop a blog for you as well that blog should have related information that can also link as well.
You can also reach out to some other website to develop links to your website. Ensure to get links from your business partners, friends and relatives and also other known people. Make sure to post your business news and press news on your website

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Web Design Miami – Build Strong Customer Base

Web Design - Customer Base

If you have already set up your dream project must understand there is a cut throat competition when you are starting web hosting business. You can only stand against such competition when you have better planning than your competitors. Customers are end users of your products and services. Getting customers is hard these days and then to retain it.

One disgruntled customer will put bad impact on your business. Every business is set up to earn profits, and this can be only possible if you can reach to your customers. Having visitors to your site is not that difficult as to turn them into customers. It takes time for every business to be attractive. Without a website, no business can be promoted online. Simply having website alone cannot be good enough to target the audience. Here we will discuss how web design can help your business to grow online:

Businesses now are not limited to local areas, now they have taken a big turn and are done globally. Only smart website design can bring exposure, lift business and send you globally.Well-planned and well-executed websites motivate brand power and set up your business to grow by drawing traffic to your site.If your site delivers clean, user intuitive web designs with clear navigation cues and bold, creative elements then you can expect the desired results.Website design must be customized so that changes can be made according to customers’ needs.

No matter what type of website you are creating, getting ranked high in a search engine is the key to the success of your online business. A Professional Website Design firm has a team of SEO experts who are equipped with the technical know-how to properly optimize your website during its creation so that it gets the high research engine ranking.

The website must be attractive and easy to navigate and appropriately represents your products and services.The only website with distinctive style replicates your brand, develops an emotional connection with your customers and eventually, drives benefits to your business.An efficient e-commerce website design does more than put you out there.It expands your global reach and allows you to sell to a broader target market.Powerful website design converts visitors to customers quickly and effectively.

There is no programming experience necessary. A customized website can add content anytime and from anywhere. Regular updating of a website will ensure that your content is fresh, and gives another reason for users to return to your website.A well-designed website can strengthen your market presence and customer relationships.

Web design Miami offers comprehensive website marketing strategies that will drive targeted visitors to your web page, and turn them into customers. Website design Miami is a style in such a manner that any changes will not affect the style and brand principles of your website.

For SEO strategy there is a need for frequent changes in the content and website design Miami is perfectly designed for such changes to adopt. It designs a website that motivates people to decide and act now. Web design Miami specialize in low-cost, high impact web marketing to boost profitability and rapidly build your customer base.

Get more here

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Top Most Affiliate WordPress Themes 2017

Affiliate WordPress Themes 2017

If you are planning to make money using online, then affiliate marketing is one of the best and easiest ways to earn some good money. You have to link your customer products, services, offer details on your blog and you will get a commission for each and every referral through your blog. Instead of creating and using your own blog to earn money through online, you can use the services of WordPress website and themes. This ready-made websites and themes are specially created for this purpose and having many advantages. Anyone can use the amazon affiliate theme for making good money through online. There are several details about affiliate marketing ideas on . You can find here below some best affiliate marketing themes currently available for usage.

REHub has been designed and developed in order to top the website and theme list in terms of making good money. REHub has a wide range of products on display and definitely an easy way to add reviews, comparing products and many other product displaying features to the WordPress site. If you are planning to sell your products or using only the website services to showcase your product features, the REHub is the great option for you. This is possible through two main e-commerce plugins for WordPress namely WooCommerce and Easy Digital Downloads.

Steady Income
This theme is designed for making websites only for the purpose making money from online business marketing techniques. This template was developed by MyThemeShop team and this is one of the quickest loading themes in the market. Using a fast loading template is having more benefits such as good conversion rate and also good ranking in the search engines. The Steady Income theme will help you to get access to some good features and you can earn good money using these features.

Compare is one of the best options for those who want to take the main stage of the products they are promoting by letting the services, products and other offers. This theme is a good option for those who want business and corporate look; mainly this will be helpful for business to a business audience. This theme has the full-width layout and having many additional features. You can add enough product description on the website.

The developers of this theme had recently upgraded the theme to version two. The new version has many new features. You can use these new features to create a good affiliate website to make more money. Using this theme, you can easily make all the products level comparisons such as price, quality and full product description.

Splash theme was designed and developed by MyThemeShop, and hence it has the brand value. The loading of this theme is super fast. It is really a neat and latest modern design with many flexible options. This is helpful for those who wanted their product reviews to be shown along with product details

This theme has full of content publishing related features with mini sites features which will enable to promote individual products

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Keep Your Eyes Open For These SEO Trends In 2017

SEO Trends In 2017

Search engine optimization (SEO) is a constantly evolving marketing tool that keeps even the experts on their toes with new trends emerging every now and then. 2016 saw a lot of developments which promises to make the SEO landscape quite exciting for the year 2017. Keeping up with these emerging patterns would be imperative for any SEO specialist to survive in this game. Diligently updating your website is essential for your online reputation management and here, we will see how ignoring this important tool can seal the fate of your virtual presence.

According to, with Google updating its search engine algorithms regularly, it is vital that SEO professionals are clued into the latest advances in this field to continue being successful. We are attempting here to bring to your notice some of the trends that seem to be all poised to take over the SEO world. Let us check them out.

Focus On User Intent
Customers who are well-informed about the organic growth taking place in the world of search engines fast realize the usefulness of typing in long keywords and phrases that can get them better results. Customer intent rather than keywords would become a more important factor to be considered in the future. It would become critical to investigate what brings the customers to your page and what answers they are looking for. Once you are done with this research, change your content to reflect your new findings. And finally, keep checking the analytics to understand what you are getting right and where you are going wrong.

Rich Answers
When you ask a question to Google, it will generally show the answer directly in the search results (it is called rich answers) together with other websites, videos, etc. that might give you the answer to your question. Structured data markup is used to help websites achieve this kind of enhanced listings that appear on the search engine result pages (SERPs). This markup assists search engines to understand the content of the website so that it can be displayed whenever a relevant query comes up.

These rich answers or features snippets are usually followed by other search listings featuring relevant information. The volume of the rich answer has almost doubled in the last two years, and they are expected to continue their upward journey. So, getting structured data markup would be a great favor that you can do for your website to ensure that it is listed on top of the SERP and gets featured as rich answers.

Cross- channel marketing for more business
Cross- channel marketing – though it sounds similar – is quite different from multi-channel marketing. In cross-channel marketing, you use various platforms to integrate your marketing strategy in a seamless way. Cross-channel marketing can be considered as an extension of multi-channel marketing. The focus of the cross-channel marketing is to have – across different channels – a consistent brand presence that will help the customer to engage with the brand in a seamless manner resulting in conversions.

Do you need more reasons to update your SEO?

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Increase your business visibility with TCS Digital Marketing Agency

digital marketing1

The Internet and its growing are impacting greatly in our lives. Marketing agencies have made considerable progress, and advance in the domain of digital promoting. Digital Marketing is about grasping new technologies and coordinating these new strategies with the more conventional ways to deal with successfully advertise business to the right audience. TCS Digital Marketing agency helps its clients to engage with specific target markets.

Digital marketing agency focuses on, quantifiable, and interactive advertising of products or services using digital technologies to reach and converts leads into customers and retain them. The key target is to advance brands, build preference and increase sales through digital advertising methods. It is embodied by a broad choice of service, product, and brand promoting strategies, which utilize the Internet as a core medium of interacting.

More info could be found on various sites, like The digital marketing increases the returns on investment through the consistent practices placing the business on highly ranked SEO services. Hiring digital agency, it would not take much of your time to see the business going up the ladder.

The digital marketing agency combines Web designing and Strength of technology. They focus on looking and creating all the digital needs of business. Digital marketing agency offers a business new opportunity by building relationships and adds a personal touch to the company’s brand. They create relationships which work favorably for the company concerning potential leads for the company and strong reference in future. They create value for the clients and eventually help to strengthen the loyalty between you and customers.

They gather specialized help for enhanced website performance. The digital marketing agency has skilled staff on their board who understands well the content of a particular client and how it can be digitally promoted. They are creative, and they harness that creativity and build something that will perform like an engineer. They think analytically, putting their artistic passion aside for a moment to bring out the best in business for promotion purpose. They have the work ethic, relentlessly putting their talents into getting the job done.

The digital marketing agency improves business through application development. They create companies’ hub as a request which can reach to every customer quickly. So, through this process, the company can increase customer base, and the company can avail company profile, features, and products through their application only. They make sure that the business always takes a front row online amongst its competitors.It is the most experienced and one of the largest digital marketing agency offering all the services to make you a brand visible.

The digital marketing agency makes sure that online marketing, from the design of websites they shine in search engine rankings, and are available to customers as a whole package. The agency provides services according to the need of the client and packages them appropriately, so they yield good results. They have a broad range of strategies at their disposal that they deploy to get the expected results for their clients.

Digital marketing is flexible and convenient. The digitalmarketing agency innovative marketing method will be beneficial to your business brand regardless of the products or services you are offering. The goals are; positioning the firm, high visibility, and popularity of the business.

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Questions To Ask Before Hiring A Web Design/SEO Company

affordable_seoThere is no scarcity of SEO and web design services. Do a casual search on the Internet and you could get plenty of names of the companies. You should avoid hiring a company simply because it claims to offer the best service or flaunts an attractive website. In fact, there many things to consider before finalizing your web design and SEO service vendor. If you are not in a mood to listen to tips and ideas, then you can straightly seek the Infintech Designs web design services, which are very reliable and efficient. Now let us look into the questions that you need to ask before hiring an SEO/web design service.

The web design company should be good enough to handle both the on page and off page SEO. To know the importance of these techniques, you should read what SEO expert Stephen Spencer says in this It is a really bad idea to hire a separate company for your SEO and web design. Choosing a company that is well efficient in both SEO and web design is a smart choice. You should check the current and past clients of the company.

If the company had a lot of clients before than currently, then it indicates that the company is not doing well at the moment. You should choose a company that is consistently good at offering services. If a company has had a number of clients in the past and present, then it seems to maintain its quality consistently. Apart from a number of clients, you should also look into the quality of the clients. The company has big clients can be trusted more than those with small and less reputable clients.

You should ask the company about the type of SEO strategies, they will implement. You need to check that they will implement only the genuine, ethical and recommended SEO strategies. A good company will be able to offer a customize SEO strategy for your website. Not all company will guarantee the results. It is wise to deal with a company that can offer guaranteed results.

Transparency is very important for any web design and SEO company. The company should be able to inform all the changes that make on your website. Lack of transparency increases the risks. Communication between the client and company is very important. The company should have good telephone lines, customer support executive to handle the questions and queries from the customers.

Finally, you should ask about the fees, charge and payment frequency. Some company may ask your upfront fees, while some may ask fees at the end. You should be clear about the payment details before signing the contract. You should read the terms and conditions of the contract thoroughly. This will help you know all the rights.

If you want more details and ideas, you can take your time to refer the Internet. You can see many experts and people, offering a wide gamut of ideas for hiring the best SEO/web design company. You should never hesitate to get the best ideas from time to time. Only knowledge and awareness can help you take a good decision.

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Seamlessly Choosing A Top SEO Company

seo-1With the mounting necessities for Search Engine Optimization or SEO services, it is become imperative for each one of us to employ an SEO company to work effectively on the needs of the business. By each day, the process of search engine optimization is becoming intricate and tricky. A rational approach and adept SEO consultant tricks are therefore required to handle SEO tools effectively. The current SEO trends practiced for business marketing are displayed through the portals of A best SEO company apart from improving the ranking can also resolve prominent issues such as broken links, link errors and poor quality content. An expert SEO company thus allows you to remain on the apex of the Google page results.

Steps to follow for selecting an SEO company
To choose a best SEO partner, browse through a galore of SEO companies and make sure to cream off the best five SEO service providers. Prepare a rating based on your requirements for the website. Analyze the type of SEO activities that would be required for marketing. An explicit idea of individual requirements makes the hunt easier for you as it narrows down your parameters for the hunt. Spot on the best SEO team that offers a perfect fit for your business requirements. Before making a choice, check the SEO services implemented by the company for themselves. An ideal SEO company is sure to have a unique and astounding SEO strategy for themselves.

Many SEO companies flaunt their website with remarkable landing pages and testimonials, but it is important to gauge their actual SEO services. In a highly competitive SEO market, it is imperative to analyze the company’s reputation in Google. To ascertain the reputation of a good SEO company, make sure to conduct a google search. A good SEO company is sure to hit the first page of google results. Analyze the meta description of the SEO company to acquire the basic details of the company. Probe into their local ranking and look out for their Google+ page. Make sure that the SEO company you opt for has good visibility amidst a competitive environment.

Probing into more details
It is vital to have an in-depth look at the company’s portfolio. Assess the relevancy of content available in the website and the portfolio. Make sure to delve into the core competencies of the SEO company. Their core skills should remain a perfect match for your requirements. It is essential to read through the case studies handled by the SEO company. Make time to run through all online reviews available. Analyze the industrial experience of the SEO company. Make a note of their previous clients and ask for their experiences.

Look out for the pricing and package options before making your final choice. Most often the companies that offer a standard pricing does not work for fulfilling your needs in the best way. An ideal SEO company should formulate a fitting strategy based on your requirements and charge for the same. Opt for a company that cares about your progress. A good SEO consultancy will ideally work to enhance your visibility and ranking thereby helping you to achieve your business goals.

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New Techniques For Handling Marketing Strategies

marketing-600x300Most of the companies use a lead to handle all strategic decisions and many good leaders have could guide their teams into great success by working together and inspiring the team. On the contrary, there have been instances where poor leadership has resulted in poor performance of the entire team leading to huge losses for the company as a whole. Leaders who are welcoming towards new methods to do anything take huge risks and at the same time gets rewarded equally as well. b2b content marketing agency Jumpfactor believes in coming up with innovative strategies for marketing. There are a lot of stats in the website that will help you to make your decisions.

One of the latest development in the field of new ideas is that companies no longer look for multi-year strategic planning. This is as good as gone. You will no longer see businesses talking about their 5-year or a 10-year plan. These things don’t work anymore with the dynamic market conditions and we need to adopt to newer techniques. Things are moving at a very fast pace and if we do not catch up with the latest technologies, we might as well be extinct. Many decisions can be taken using technology such as which part of your business can be outsourced and which one cannot, what should be sales cycle and how it must work to get maximum results. Therefore, drafting a 5-year plan is not going to help you to take dynamic decisions based on current market conditions.

Most of the American workforce is now made up to millennials and a 5-year plan is no going to be exciting for their spirit. Millennials are the type of employees who do not wait for anything and do not mind switching their jobs within a year. Planning for long term work with a workforce like this will not help get any results. Unless the business has some exciting opportunities to keep the workers engaged, they are not going to stick together in the same company for a long time. Long gone are the days when people retired from the same company they joined for their first job. Such commitment is not present in the workers of today.

screen-shot-2016-08-17-at-4-22-10-pm-300x300By now you must be wondering what the new strategy is and how you can take it into your business. You must think about changing your business model so that the stability and the continuity of the company do not get affected due to any situation. In other words, get rid of your 5 or 10 -year plan and still make your company progress.

The simple technique of achieving this is, rather than focussing on the company and its targets, focus on teams and the work culture in the company. The longest you can plan is for up to six months. During this period, you work with your employee and create a team that works well and bonds well creating a sustainable work environment. When the focus is shifted to the employees, they instantly feel better and feel committed to work in a comfortable environment. This translates to good results in work they do which means progress for the company.

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What Are The Popular Free SEO Tools


SEO is an important concept that is used by every business owner for effective online presence. There are various firms offering SEO consulting in London and you must be very careful in selecting the best SEO firm based on your requirement. You can find various free SEO tools in online. Here is the list of freebies that is used for designing your website.

GTmetrix is used to find your page speed and evaluate the methods to improve the page speed. If anything in your page affects user experience, then it affects your overall site performance. Even though there are various tools available for examining the page speed GTmetrix is user-friendly.

Hootsuite is a system user interface that acts as a dashboard and facilitates social media integrations Facebook, Twitter, LinkedIn, Google+ and many other websites. You can manage various social media websites using Hootsuite.

The next free tool is Wayback machine which is used to find out the reason of any changes in numbers or any other details of a website previously and using Wayback machine you can figure out the reasons. It is used to figure out the website look back to find out the details of the client in the missing traffic.

Chrome Developer tool allows you to some of the SEO activities such as observing mobile UX, figuring out page speed, selecting apart source code, verifying HTTP status codes, mocking-up live edits like Meta descriptions, Title tags in search engine result page. is a tool to find out the right keyword for your website that will be suitable for Bing, Yahoo, Google and YouTube. It is the best tool that contains ton of keyword ideas particularly for long keywords that will not be available in most of the keyword tool.

Moz is a user-friendly tool that is used for inbound marketing. Some of the popular Moz free tools are Followerwonk, Moz Local, Mozbar, SERP Overlay and open site explorer.

Google Analytics is the important tool that is used to know about your visitors and how your visitors are interacting with your site.

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